15 Minutes

By July 7, 2015Advocate, Leader

In my career I’ve often found myself bewildered when I’m amazingly ineffective in engineering a change that appears to be a no-brainer. I’m kind, smart, experienced, charismatic, brave and strategic. Where does the resistance come from? Don’t they get it?  What’s the deal? Well, I’ve learned that you can’t have more than a 15 minute advantage on your constituency. Your constituency can be your team or your organization. When you have more than a 15 minute advantage, you have to go back and get them.  Dramatic change comes from within, seldom from without. People need to be ready for change. They need to understand the language you’re speaking. You need to understand their’s. People and organizations can only change a little at a time when pushed. I have found that even if people embrace and talk about a  change, they can only be influenced/guided to change gradually. Usually I’m too far ahead and have to go back, take the temperature, listen, understand their language, their incentives. And then bring them along slowly, planning and executing smaller steps. Takes great patience – not my long suit – exercising my weak patience muscles. Then I need to be prepared to move forward when the time is right. The fun part of being a change agent is finding and working with those like-minded colleagues who will co-engineer change with the 15 minutes in mind. If it seems that it will never be possible, it’s time to move on. Please lord, help me to know that time.


  • mary sue says:

    Love this! Will use at work…

  • another anonymous says:

    I am always so comforted by reading your posts.

  • Anonymous says:

    I love the thought of not more than 15 minutes advantage. I would also add that it is also great to describe and let people visualize what it is in 60 minutes ahead so that as they take small steps, they are motivated by the milestones ahead and so that they may also know when they have achieved something. Yes change is gradual and painful. Many times we talk about it in broadband speed but the speed of our actions is that of DSL. Thanks Danny for been in our team. You are a master of patience.

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.